Why Do WE Volunteer?
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By Pete Phair
I have a couple of good friends who spend many weekends every year maintaining their respective sections of the Appalachian Trail. Another just received a coveted Volunteer of the Year Award from an organization she has done some fantastic work for. My friend Bo drives for hours to manage ski races all over the Northeast and my brother, God Bless him, travels all over the world as a volunteer for a group that accredits high schools. Just this past year alone, I volunteered for six different organizations between January and December. Look around you- you are surrounded by volunteers whether you realize it or not. And it seems that just about every one of them has a different reason for volunteering.
Part of my job requires that I try to figure out what compels people to volunteer. Why, for instance, would someone raising three young children, working forty plus hours each week and trying to maintain a semblance of a personal life want to give up a Saturday afternoon to stand behind a table for four hours? Why would someone offer their lunch hour two days a week to work on menial tasks that aren’t theirs to own? Why would a young woman trying to find employment in this current economy spend nearly an entire day each week as a volunteer in our office?
Some answers are straight forward- volunteering looks good on a resume`, it gets one out of the house and in some cases, volunteering helps to keep skill sets fresh. There are some volunteer scenarios that may result in personal perks while still others address intrinsic rewards we all need to feel good about ourselves. I suspect however, that there are a lot of underlying reasons that are not as obvious. Knowing those reasons should be able to help me with my recruiting efforts. But to find relevant answers to these questions, it seems I had to first ask – what are the reasons I volunteer?
Here’s what I came up with…
• Generally, I believe in the cause- passionately. Enough to drive me to action.
• Ultimately, the things I volunteer to do, better the lives of someone some way.
• Because it’s fun. Period.
• Volunteering helps me to feel less self-involved.
• I feel like I’m giving back to something.
• It involves me in a greater community.
• I get to meet new people.
• I want my daughter to see that volunteering is part of who we are as a family.
• It gives me a sense of accomplishment.
• I am part of a team working toward a common goal.
• I get to share my skills when I volunteer but just as important, sometimes I get to just do what I am told and not have to troubleshoot or make any decisions!
Let’s not forget that the reasons why people do not volunteer should be considered in our thinking too. Transportation, childcare and availability all play into the equation but so does philosophical alignment. A lot of our volunteers initially approach me to volunteer for WinterKids because they love to ski. That’s great but we do not necessarily need volunteers who ski. We need folks who want kids to get outside and be active in the winter time. Conversely, people who do not ski, or who are not active in the wintery outdoors, feel they have nothing to offer WinterKids. Au contraire! That’s why perception is another element in whether a program successfully recruits volunteers or not. Although your needs may be obvious to you and your co-workers, it may not always seem that way to potential volunteers
I suppose it all boils down to good matches. What would Abbott have been without Costello? Lewis without Clark? Sonny without Cher? Who can really say? But knowing how your organization’s volunteer needs match up with the audience you draw from is crucial to sustaining a successful program.
Thankfully, 110 people felt aligned enough with WinterKids to provide over 900 hours of volunteer service since last June. Without them, we would not have been able to do the work we do and whatever their reasons are for helping us, I am thankful and proud that they choose WinterKids as a volunteer opportunity. In a word, they are the Milli to our Vanilli…
Pete Phair is Outreach Coordinator at WinterKids and a featured blogger.
