By Jeremy Keith Hammond
The prefix ‘open’ has become applied to many new terms, particularly in online conversations. It describes an approach to design, development, organization and distribution. Open-approaches are most often considered free, though not just in price, but in liberty. Think of free speech instead of free beer. ‘Open’ has become particularly popular, not just for its effectiveness of producing results, but also because of its human-oriented, ideological fundamentals. Openness combines extreme levels of practicality and idealism as they have never been before.
Early ‘open’ appearances include open-source technologies or software such as the Linux operating systems for computers which are produced and advanced by legions of volunteer developers all over the world interested in the technology and its quality instead of by profit driven corporations. People work on it freely, distribute it freely, and change it freely, etc. all for the benefit of the general public. The same principle has been applied to the Mozilla Firefox web browser, the world’s leading browser after Internet Explorer. Programmers from every continent collaborate on this one program to produce a stable, high quality piece of software that purely benefits its users. One could view this as the democratization of technology and many consider it to be a positive step forward. The ‘open’ concept has expanded to include works of art and music, as well as college course materials such as MIT’s popular open-courseware.
This idea has started to roll over into other areas of society and many are eager to explore the potential of ‘open.’ In the world of software, we have concrete definitions of what’s free and open but as the concept is used more widely, things get a little hazier. We can narrow things down to a few principles.
Let’s look at the principles of ‘open’ that have been laid out so far and explore how they could be used in the field of volunteerism.
Principle 1: Transparency
Transparency: meaning that you can see inside it, study it or understand it. For example, open source software or an open government. In the former example, there is no secret coding hidden for proprietary sake. Also, knowledge about its contributors is readily available to those concerned and the level of contribution is used to determine value and reward. There are no secret recipes. This has a viral effect in the transmission and evolution of the software. What’s particularly important is the trust that is built. By being able to look inside the software you can easily be reassured about the nonexistence of anything malicious.
Transparency already yields similar results in volunteerism. Most nonprofit orgs are required to file IRS form 990, a public document, which sheds light on the revenue and spending practices of each nonprofit. This practice, among others, has built a huge amount of trust between nonprofits and the public. All you need to do is say the word, nonprofit and instantly the listener has made a positive judgement about the nature of the endeavor or organization. It’s also important to volunteers. The average volunteer is faced with multiple organizations and projects competing for his or her time. Trust is going to be a major factor in determining which cause they aid. A more transparent organization is going to garner more trust.
Additionally, a transparent organization is easier to improve. With more people able to view it and analyze it, it opens itself up to more constructive criticism. Ideally, those people will be volunteers in a position to make that analysis and implement positive changes.
Principle 2: Participatory
This particularly refers to more substantive contribution. We’re social beings with self-esteems that benefit from knowing we make positive differences in our world. Wikipedia is wonderful evidence of that. The wealth of knowledge contributed to this online resource is absolutely immense and it’s all conducted by thousands of people around the world entirely for free. People are excited to take ownership of something publicly beneficial. I personally have contributed articles to Wikipedia and feel very proud about it.
Offering an outlet for that desire in your organization is critical. Allowing volunteers more authority - as their contributions increase in quality - is an excellent reward system that will improve your organization, advancing its cause and greatly increase retention.
Another way an organization can follow this principle is by creating an environment open to as many volunteers and their abilities as possible. Everyone can contribute to your cause in some way - learn how to be open to new forms of contribution. Also consider the demographic. Allow beneficiaries of your organization to participate in the governance of its activities. After-all they may know better than anyone else how to be served.
Principle 3: Flexible, Malleable, Editable…
This suggests that your organization ought to be accepting of change, particularly change derived from all of its contributors and not just a small authority. Consider the case of the battle of the browsers. Despite having a stranglehold on the market (due more to its corporate connections with computer retailers than the value of its browser), Microsoft’s Internet Explorer is a lot slower in meeting the demands of consumers than its open source counterpart, Mozilla Firefox. While Internet Explorer provides updated browsers every so often, Mozilla is constantly and immediately updated by extensions produced by programmers which can easily, and sometimes automatically, be installed. These updates are user driven instead of market driven. The advantage is a better product or service.
The volunteer environment is constantly changing. The needs and motivations of volunteers shift due to numerous circumstances often times on an internal, community, national or international level. It will behoove your organization to meet those changes as soon as possible to ensure the sustainable recruitment and retention of volunteers.
For instance, we’ve seen increases in contributions from younger generations. A smart organization would harness that youthful energy to bring fresh ideas to the table. Being open to the ideas of those youth, in essence enabling them to participate and dictate those very changes may even maximize the effect.
Other open strategies and qualities to think about that are applicable to volunteerism include:
1.Providing spaces for people (volunteers) as they are and as they want to become
2.Embracing the richness and wisdom in differences or plurality
3.Acting with a light spirit, sense of fun, creativity and a perspective of opportunity
4.Applying practical and productive techniques and approaches from non-traditional domains
5. Distributing increasing control, earnings, and assets into the communities they serve
Following these principles results in a fresh, flexible, sustainable, and ethical volunteer program which benefits not only the organization, but its volunteers and constituents as well.
Jeremy Keith Hammond is on the Buoya! Steering Committee and is a guest blogger.