Growing Your Orchard
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Guest Post by Trudy Hamilton
Spring has finally arrived, all at once, it seems. Often, when professionals think about volunteerism, gardening themes will come to mind…plant the seed, cultivate, and your volunteer program will grow and flourish. Usually, this seems to be associated with an annual garden…plant your seeds, feed and care for them, and you’ll have a vibrant, productive result. Unfortunately, you need to repeat each year to obtain the same result.
What if you are tired of annuals? You’d like something that offers more commitment that will last longer and produce greater returns. You want an orchard! You want volunteers who are committed to your organization, which can produce great results with stability.
How do orchardists maintain vibrant, productive, sustainable crops? Tools and maintenance, fertilization, a long-term commitment of resources. Orchardists trim the deadwood, keep on top of new methods and technology.
The same methods can be applied to a sustainable volunteer program. Yes, you start out the same way as with an annual garden. Plant your seedlings (volunteers), and give them lots of care, and room to grow and flourish. The difference is how they will take off on their own, and require less of the initial work required, over time.
By taking care of their tools, maintaining them, and updating them as necessary, an orchardist does several things - prevents the spread of disease, keeps his operation efficient, stays on top of new technology, and demonstrates the value of the resources committed. By taking care of your tools (professional development, best practices, networking, staff and volunteer training, marketing, recruitment, and retention plans) you’ll develop a program that is attractive to both volunteers and your organization, while demonstrating and articulating its value.
When it comes to fertilizing your program, there are several different aspects to look at. The first one is staff. If your agency is new to Volunteer Management (even though they may have had volunteer participation for years), go slowly. Your colleagues will need the basics of volunteer management, from a professional point of view. How does your volunteer program fit with the mission of your organization? Can you get top management involved in creating a vision statement for your program? Staff may also be resistant to using volunteers in ways that are different from what they’ve done in the past. They may have had poor experiences with volunteers in the past, and think it is easier to do it themselves. That said, is it better for your agency to have a staff member do the work of 10 people, or get the staff member to train 10 volunteers to do the tasks?
The next aspect to look at would be the volunteer. Fertilizing them is more than gifts and recognition. It is proper orientation to your agency, proper training and resources to do the tasks they are volunteering to do. Staff may mention that they don’t know how to train a volunteer. Ask them what kind of training they received when they began their job, and let them know the volunteers need the same training.
As for trimming the deadwood, it allows new growth, stops the tree from expending energy on something that is unproductive, making for a much healthier orchard. The same can apply to your program. How often have you heard comments about a volunteer who wants to be associated with your organization, in a volunteer capacity, but is no longer productive? How much of your resources (energy) goes into keeping this person on board, even though there is no return? Of course, it can seem painful at first, but if clear expectations are brought forward, with evaluation on a regular basis, everyone will soon understand what is expected.
For the commitment of resources, an orchardist is committing a portion of his land. A funny thing about a commitment like that…land is a finite resource. They aren’t making any more of it. For the orchardist, this commitment may very well become a 20 or 30 year commitment, with no return for the first 4 or 5 years. If you are committing your resources to a well-developed Volunteer Management Program, you may not see an immediate return, either. It is a return that occurs over time, but the results of attracting the best volunteers, having best practices and policies in place, will make it easier for you to have the time and resources to continue to expand your program.
These are my thoughts, what are yours? How are you growing your orchard?
Trudy Hamilton is a Volunteer Manager at SeniorsPlus.
