Sustain Volunteer Programs by Increasing Membership
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by Bessie Wright
Maine is teeming with volunteers and volunteer opportunities. Though I’m no expert, I’m willing to bet that a good proportion of those opportunities are less like the Red Cross and more like the local high school athletic boosters—volunteers who come together, work together and manage each other to meet a desired goal. In addition to athletic or music boosters, some examples might include:
Angling Clubs
Garden Clubs
Road Associations
Lake Associations
Service Fraternities and Sororities
Snowmobile Clubs
Hunting Clubs
Admittedly, many of these groups have membership fees, but they all operate in similar fashions. Most often this means the group relies only on the members to donate their time, energy and resources toward the respective mission. These organizations basically run themselves.
Membership Makes a Big Difference
Understaffing is problematic for all organizations, but for volunteer-based programs it can be a serious detriment. Non-profits suffering from low numbers will start showing considerable wear. For instance some organizational goals might be only partially met while others will be dropped altogether. Existing members will begin feeling the stress of trying to do the work of multiple volunteers. Under this kind of pressure many members burn out and leave the organization – further depleting a crucial resource. Finally, members who do stick it out just don’t have fun anymore; they stay solely out of a dogged sense of duty. A volunteering experience should never be viewed as only a chore.
Sometimes it’s hard for organizations to realize they just don’t have the capacity to do everything they want to do. But realizing there is a membership problem is the first step to revitalizing an organization; the next is making membership top priority. Often this means temporarily setting aside the group’s main purposes, and that can be a tough pill to swallow. But a volunteer-based program without enough volunteers is doomed to struggle.
All that being said, here are a few things worth thinking about when trying to increase membership:
- When recruiting, start by trying for about 10-15% of your target population. Shooting for 100% is setting yourself up for failure.
- Don’t forget your original goals entirely. After all, people will want to join to make a difference. Instead, use your efforts to further recruitment – Advertise your meetings, successes and where you need help via newsletters; press releases; signage; etc.
- Laura Wilson, at UMaine Cooperative Extension, did a survey on email versus paper newsletters. She found that people prefer to have that paper in their hands; emails are much easier to ignore and you run the risk of missing potential members because you don’t have their email addresses.
- Have Fun! Serious projects are always more successful when those working on them are enjoying each other’s company. Think about having an event specifically not related to work.
Readers, what other suggestions or considerations can you offer for increasing membership?
Bessie Wright is an AmeriCorps member serving with the Maine Conservation Corps.
